Prime Mgmt
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Prime Mgmt

We represent athletes and build events. And bring both together with the brands they genuinely belong with.

  • Athlete management
  • Event management
  • Brand partnerships
  • Content and digital

© 2026 Prime Mgmt

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What we do

Two projects that show how we work.

(2)

We take on few mandates and stay with them. One athlete, one event, both set up for years rather than for a single season.

(01)Athlete

since 2025

Carina Reicht

Triathlon and running

Carina Reicht, Triathlon and running

32:19 over ten kilometres on the road, an Austrian record, and a World Cup win in Rome. Everything that comes with that is ours: sorting the enquiries, finding partners, negotiating the contracts, running how she shows up. Carina trains.

What we take on

  • Representation with brands and federations
  • Partner search and contracts
  • Content and communication
Biggest win
World Cup, Rome 2025
Austrian record
10 km road, 32:19
Racing in 2026
WTCS Grand Final Pontevedra

(02)Event

since 2026

Südkärntner Triathlon

Lake Klopein, Carinthia

Südkärntner Triathlon, Lake Klopein, Carinthia

Austria's first triathlon was held at Lake Klopein in 1983. The race was revived in 2018, and since 2026 we have run its visual identity, its digital infrastructure, and its partner acquisition.

What we take on

  • Corporate identity and visual design
  • Website and course maps
  • Live timing
  • Partner and sponsor acquisition
First edition
1983, Austria's first triathlon
2026 date
12 and 13 September
Races
Middle distance, olympic, aqua bike, fun, kids

Services

Four areas that work together.

(4)

We represent you to brands, organisers, and federations. Positioning, partner search, negotiation, contracts. You train, we handle the rest.

  • Representation
  • Contracts
  • Sponsorship
  • Communication

From the concept to race day. We build events, bring partners on board, and take responsibility for the identity, the communication, and the running of it.

  • Concept
  • Operations
  • Partners
  • Communication
  • Race day

We bring athletes and events together with brands where the partnership holds up on both sides. No scattering of enquiries, just a few conversations that fit.

  • Matching
  • Pitch
  • Negotiation
  • Activation
  • Reporting

Websites, live timing, photo and video, social. We build the digital infrastructure ourselves instead of buying it in. That makes us faster and more precise in the details.

  • Website
  • Live timing
  • Photo and video
  • Social
  • Design
Request a call
Prime MgmtHow we work

We take on few mandates. Because good management is made of availability, of short paths, and of knowing what someone is working towards right now.

We don't promise reach, and we don't promise deals we aren't already negotiating. We say what we can do, and then we do it.

Process

Prime Mgmt

How a collaboration starts and how it carries on.

Transparent, open collaboration and exchange from the first conversation.

  1. (01)

    Getting to know you

    A conversation about your goals, your season, and where your partners stand.

  2. (02)

    Positioning

    We settle what you stand for and which brands actually fit that.

  3. (03)

    Outreach

    We approach partners, run the conversations, and negotiate the contracts.

  4. (04)

    Ongoing work

    Delivery, reporting, renewal. And building the next step up.

Questions we get asked often.

(5)

If yours isn't here, just write to us.

Endurance athletes, with a focus on triathlon, road, and trail. What interests us is the arc over several years, not a single result. A national squad place isn't a requirement; a clear goal is.

Getting to know you, positioning, outreach, ongoing work. The first step is a conversation at no cost and with no obligation. After that we put in writing what we take on and what stays with you.

Yes. A website, live timing, a visual identity, or a partner search can be commissioned on their own, without turning into a management mandate.

Yes. We build our own events and support others. At the Südkärntner Triathlon we run the identity, the digital infrastructure, and partner acquisition; the race itself is put on by someone else.

Through the form below. Write briefly who you are and what you're working on.

Prime Mgmt

Have you got something planned? Then let's talk.

Prime Mgmt

Let's talk.

hello@primemgmt.co